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Chapter 7. Transforming Customer Contact... > Elements of Selling-Chain Infrastruc...

Elements of Selling-Chain Infrastructure

How did the selling-chain infrastructure evolve historically? First, programmers developed isolated applications to automate key aspects of the order acquisition process.

  • Internet relationship management, which includes order entry and management

  • Sales configuration systems

  • Product catalog and marketing encyclopedias

  • Pricing engines

  • Proposal/quote generation systems

  • Sales compensation systems


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