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Chapter 4. Thinking e-Business Design: M... > Lessons from e-Business Design

Lessons from e-Business Design

The successful businesses of the next decade will not be found among those companies fighting today's battles with yesterday's tactics and tools. The objective is not to catch up with the competition but to outperform it by quantum leaps. What today's market leaders are really good at doing is finding new ways to delight their customers.

Effective business design and execution depend on how managers use technology to deliver services faster, cheaper, and with better quality than their competitors can. Technology is the only theme common to the three case studies discussed in this chapter. However, their management of technology—to recon figure underlying business infrastructures and to deliver outstanding value—provides important lessons to be learned.


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