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What to Expect

First movers—the dot.com companies that reached the market first—appeared to win the war for e-market leadership. But in reality, the war has just begun. Although these early entrants have won many battles, we are in the early stages of the conflict between the challengers and the established firms against which they compete. The battlefield is shaped by three dominant factors driving the new economic revolution: the shift from supply chains to demand chains, the emergence of Web and mobile commerce, and the escalating pace of technological innovation. These are just three reasons why business-as-usual has changed forever.

In order to thrive in this dynamic environment, companies must consciously choose the next phase in their growth and evolution: the age of continuously innovating e-business design. In this new era, competition is not primarily between one product versus another or between one technology versus another. The true competition is between the viability of traditional business design in a business environment increasingly dominated by e-business design.


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