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Chapter 1. Moving from e-Commerce to e-B... > Needed: A New Generation of e-Busine...

Needed: A New Generation of e-Business Leaders

Peter Drucker once described strategy as a commodity and execution as an art. In the fast-paced and often mystifying world of e-business, executives can't afford to be passive participants. Managers need to look past the hype and to realize how e-business is reshaping the structure of entire industries, creating niches for new sets of infomediaries, and enabling businesses with well-executed business designs to take quantum leaps forward while those without them suffer and lag behind. Who is responsible for developing these e-business capabilities? Everyone and no one. This responsibility vacuum is senior management's opportunity to play a leadership role.

Continued innovation in processes is one of the best tools a corporation has for adding value to its web of suppliers and customers. However, the radical change inherent when implementing new processes intimidates some CEOs and senior managers. Often, they have a can't-teach-an-old-dog-new-tricks mentality. Although spending on technology has reached record levels, these executives continue to put their businesses at risk by not aligning their business processes with the technology. In other words, e-business implementation is where the rubber hits the road.


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