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Chapter 1. Moving from e-Commerce to e-B... > Engineering the End-to-End Value Str...

Engineering the End-to-End Value Stream: e-Business Webs

As discussed earlier, a company must be capable of engineering the entire end-to-end value stream to ensure future success. This concept is neither radical nor new. Experienced managers know to redefine business designs and processes when implementing new forms of value. What distinguishes reengineering efforts in the new era is the emergence of more intricate and committed relationships among business entities. As a result, we see the widespread use of synergistic clusters, business ecosystems, coalitions, cooperative networks, or outsourcing to create end-to-end value streams in the new environment. Business webs (BW),[9] as these networks of relationships are known, link businesses, customers, and suppliers to create a unique business organism. This trend leads to the sixth rule of e-business:

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The business design of the future increasingly uses reconfigurable e-business models to best meet customers' needs.



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