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Chapter 1. Moving from e-Commerce to e-B... > Linking Today's Business with Tomorr...

Linking Today's Business with Tomorrow's Technology

It's happening right before our eyes: a vast and rapid reconfiguration of business on an unprecedented scale. Conventional wisdom says that e-commerce is an economic solvent. It dissolves old business models, changes the cost structure, and rearranges links among buyers, sellers, and everyone in between. What is only now becoming clear is that e-commerce is a relationship solvent as well, melting traditional boundaries between companies' partners and customers, changing the nature of relationships. Simply put, e-commerce is a potent socio economic chemical that reacts with everything it touches.

However, the impact of e-commerce is happening in phases. In its first phase (1994–1997), e-commerce was about presence: making sure that everybody had a Web site, meeting the demand that every company, large or small, get out there and have at least something on the Internet. People weren't quite sure why they were doing it, but they knew that they had to have an online presence.


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