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Are You Ready?

As you look around your company, what problems preoccupy senior management? What are your firm's current priorities: long-term market share versus short-term profits, revenue growth versus cost reduction? What high-profile projects have either been initiated or recently proposed to accomplish these priorities? In light of these priorities, and the projects intended to achieve them, how do you feel about the digital future? Analyze your company's ability to compete with new entrants that don't have your company's baggage: legacy applications, calcified processes, bureaucratic controls, and inflexible business models.

As you continue your analysis, ask yourself questions about your corporate strategy. Does my senior management have a clear understanding of how our industry is being shaped by new and unconventional rivals? Do senior managers suffer from flawed assumptions or blind spots in interpreting industry-level changes? Does senior management see these changes as a threat or as an opportunity? Is senior management willing to make changes to the company business model before it's too late? Is senior management setting the right priorities to be the rule makers rather than rule takers in the e-commerce era?


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