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Memo to the CEO

Whether in Berlin or Bombay, Kuala Lumpur or Kansas City, or San Francisco or Seoul, companies are developing new models to operate competitively in a digital economy. These models are structured yet agile, global yet local; they concentrate on maximizing the risk-adjusted return from both knowledge and technology assets.

Many leading companies are aggressively pursuing e-business. Arthur Ryan, CEO of Prudential Insurance, has publicly stated that his company will spend more than $1 billion updating its IT infrastructure. The spending will target development of an e-business architecture that can deliver diverse sources of competitive advantage to the company and enhanced value to its customers. Smart CEOs realize that innovation in information technology may be the single most important tool they have to advance their organizations.


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