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Chapter 14. Mobilizing the Organization:... > Measurement for Learning and Improve...

Measurement for Learning and Improvement

In the 1988 NBA Eastern Conference finals, the Detroit Pistons eliminated their nemesis, the Boston Celtics, winner of three NBA championships in the 1980s. Amid the postgame commotion, Celtics forward Kevin McHale confronted Pistons captain Isiah Thomas and challenged him to seize the opportunity to lead his team to victory in the finals rather than revel in the thought of having "arrived." Great teams are measured by championships, not finals appearances, was McHale's implicit message. The Pistons then went on to outplay the Los Angeles Lakers in nearly every game. But the Lakers won the series. They outsmarted their opponents and succeeded in the only metric that matters: winning when the buzzer went off.[8]

What does winning mean for your project, and how can it be measured? Many e-business companies are champions on paper. They spend countless millions of dollars on applications, hardware, advertising, and consultants to assemble a supposedly unbeatable Web infrastructure and strategy. But when it comes to results, they come up short.


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