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Chapter 14. Mobilizing the Organization:... > Roadmap to Tactical Execution

Roadmap to Tactical Execution

Kmart has not been short of vision but has fallen short in tactical execution and its ability to get customer adoption. What most brick-and-mortar companies don't seem to understand is the changing nature of tactical execution. Building an e-business requires well-integrated processes—order entry, order management, fulfillment, and service. However, these process are not built on a traditional foundation of people but on software.

Software applications are the soul of Web-related ventures. The e-business design and software projects must be closely intertwined. The questions to focus on are: Do the tactical efforts support the business model? Do the tactical efforts reflect changes in thinking about the business model? The answers to these seemingly common-sense questions are often the root causes of failed strategies.


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