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Chapter 9. Implementing Supply Chain Man... > Management Issues in e–Supply Chain ...

Management Issues in e–Supply Chain Fusion

The business world's understanding of SCM's management challenges is still quite primitive except in such companies as Dell, P&G, and Wal-Mart and in such industries as semiconductors, PCs, and peripherals. But the core concepts of using SCM to manage and to integrate the flow of products and services are only now beginning to invade corporate boardrooms. Does your board and top management understand the SCM's benefits and issues?

SCM decisions are really business design decisions. With customer satisfaction at stake, SCM is quickly becoming an executive and boardroom issue, not a technical, functional, or storeroom issue. Senior management is being asked to make complex strategic decisions in order to create integrated SCM solutions.


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