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What to Expect

Starting an e-business takes ideas, capital, and technical savvy. Operating one, however, takes supply chain management (SCM) skills. A successful SCM strategy is based on accurate order processing, just-in-time inventory management, and timely order fulfillment. SCM's increasing importance illustrates how a tool that was a theoretical process 10 years ago is now a hot competitive weapon.

Let's face the facts. In today's "high customer expectations, gotta have it, real-time world," it's no longer fulfillment as usual. Companies are racing to find the right combination of click-and-brick supply chains, which is why you need to understand that SCM isn't a technology issue but rather a business strategy for creating new, interesting opportunities. Before implementing an SCM component as part of your e-commerce strategy, make sure that you've invested adequately in technology and in strong fulfillment. Also make sure that your company's order processing and its pick, pack, and ship operations are tightly integrated. What matters in the long run is execution.


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