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Chapter 3. Digitizing the Business: e-Bu... > The e-Market Maker Pattern

The e-Market Maker Pattern

An e-market maker, or Net market, is an online intermediary that connects disparate buyers and sellers within a common vertical industry, such as chemicals or steel. Net markets provide the opportunity for eliminating channel inefficiencies by aggregating offerings from many sellers or by matching buyers and sellers in an exchange or an auction. As we have seen, the online market facilitates the real-time transfer of information, money, and goods.

e-Markets are proliferating at an astounding rate because of the benefits they offer buyers and sellers. For buyers, e-markets lower purchasing costs while reaching new suppliers. For suppliers, e-markets lower sales cost and help the supplier reach new customers. An e-market functions as trusted intermediary whose well-integrated business procedures and technology save costs and streamline the purchasing and sales process.


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