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Chapter 3. Digitizing the Business: e-Bu... > e-Business Patterns: The Structural ...

e-Business Patterns: The Structural Foundation

Market turbulence makes understanding, let alone predicting, strategic movements very difficult. Practicing managers, consultants, investors, and students all face the problems associated with analyzing a dynamic market environment. For the manager, market volatility makes it more difficult to see the forest from the trees. As the environment changes, managers need to ask the following questions.

  • Are we investing in the right business opportunities?

  • Are these opportunities ever going to be profitable?

  • Are we using the right business model to attack these opportunities?


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