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What to Expect

e-Business is changing businesses, jobs, and lives. The tricky part is figuring out which changes matter. Successful managers anticipate the impact of recent economic and technical trends on their current business models and accompanying business practices. These managers act before the economic ground shifts beneath them. By staking out opportunity and capitalizing, they beat out their competitors, whose superficial focus keeps them unaware of the changing business patterns beneath the world of business-as-usual.

As a result, many CEOs are asking themselves, Under what business models does my company and industry operate? How do we conceive a new model to ensure our future success? Many of the CEOs we have met over the years are overwhelmed by these questions. To answer them, CEOs enlist the help of strategy-consulting firms, academics, and other business gurus—advisers who seem to generate new theories every few months, often creating their own form of chaos. For the practicing manager, cutting through this cacophony of advice can be daunting. What's to be done? What are the first steps toward creating and implementing an e-business model that meets the company's future needs?


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