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Chapter 12. Developing the e-Business De... > Moving Physical to Digital: The Case...

Moving Physical to Digital: The Case of OfficeMax

An excellent example of a company's successful transition from a legacy infrastructure and culture to an e-business infrastructure and culture is OfficeMax, one of the largest high-volume, deep-discount office products superstores. The company operates more than 780 full-size stores featuring more than 10,000 office products, computers, and related items in more than 330 markets. OfficeMax also operates CopyMax and FurnitureMax, store-within-a-store modules devoted exclusively to print-for-pay services and office furniture, respectively.

With the launch of OfficeMax Online in 1995, OfficeMax became the first office products retailer selling products over the Internet. In addition to a vast assortment of products, officemax.com offers search and browse features, customer order and usage reports, and customized express-order templates. The e-channel is supported by call centers 7 days a week, 24 hours a day, and 17 delivery centers around the country guarantee next-day delivery. Clearly, success requires integration of online and offline components.


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