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Chapter 12. Developing the e-Business De... > Roadmap to Moving Your Company into ...

Roadmap to Moving Your Company into e-Business

The answers to five questions—who, what, when, where, and why—form the foundation of your e-business strategy. Even in a technology-crazed world, a good business strategy comes first. Many organizations fail to create an effective e-business strategy detailing their end goal and target before choosing the map they'll use to get there. As a result, they risk pouring valuable resources into an initiative that will eventually fail. You must first decide on your destination before attempting to map your e-business journey.

But don't underestimate the implementation task that lies ahead. Talking about e-business is easy; making it happen is the difficult part. The methods for achieving e-business success are simple to grasp. After all, isn't it obvious that you should serve your customers better? Implementation is difficult because it forces you to not only question your past business behavior but also to change it. You have to look at what you do in a different way, throwing out traditional methods and acquiring new skills.


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