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Marketplace Enablers

Marketplace enablers exist to help other companies create marketplaces on the Internet. Most market enablers supply software and consulting expertise. Others also seek equity stakes in the companies or exchanges to which they provide technology. Table 10.4 shows the market segmentation from a market enabler's perspective. Two preeminent infrastructure providers—Ariba and FreeMarkets—provide excellent examples of marketplace enablers.

Table 10.4. Enabler Market Segmentation
Market Segment Infrastructure Provider
B2B exchange software Ariba, I2, Commerce One, Rightworks, Claris Oracle
B2B order management Spaceworks, I2, Yantra
B2B catalog management Requisite, Saqqara, Cardonet
B2B third-party services eCredit, Order Trust, Ligistics.com
B2B auctions FreeMarkets, OpenSite, Moai
B2B integration to suppliers WebMethods, Vitria, Neon
B2B content management OnDisplay, ec-Content, WIZNET



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