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What to Expect

Many businesses raced onto the Net only to discover—quite painfully—that a Web presence doesn't spell automatic success. If you attempt to win e-customers' business with a less than rock-solid and bullet-proof application architecture, you will succeed only in alienating them. Clearly, the business logic and knowledge contained in enterprise software applications provide the foundation on which leading companies build their e-business designs.

The e-business design built on an application architecture has become a boardroom topic as more companies than ever integrate applications to streamline operations and compete in the e-commerce arena. But disparate applications are like modular building blocks—they have to be put together systematically to create an e-business enterprise.


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