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Chapter 5. Constructing the e-Business Architecture: Enterprise Apps - Pg. 94

94 Chapter 5. Constructing the e-Business Architecture: Enterprise Apps What to Expect Many businesses raced onto the Net only to discover--quite painfully--that a Web presence doesn't spell automatic success. If you attempt to win e-customers' business with a less than rock-solid and bullet-proof application architecture, you will succeed only in alienating them. Clearly, the business logic and knowledge contained in enterprise software applications provide the foundation on which leading companies build their e-business designs. The e-business design built on an application architecture has become a boardroom topic as more companies than ever integrate applications to streamline operations and compete in the e-com- merce arena. But disparate applications are like modular building blocks--they have to be put to- gether systematically to create an e-business enterprise.