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Looking Ahead

Although the online retailing business has changed dramatically since Tronix's 1993 launch, the metamorphosis isn't complete. Cataudella says Tronix needs to be flexible enough to grow with the Web.

"The whole industry has changed," he says. "Secure transactions, rather than just emailing credit card numbers back and forth, have given it a more professional atmosphere and helped online retailing become more established. The Web itself has come a long way with Java and some other advances. At the beginning, the most you could do was a simple list."


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