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Chapter 8. Stocking Your Store > Getting Big by Keeping It Small

Getting Big by Keeping It Small

The most important thing to take away from this chapter is that you should work with as little inventory as possible and as necessary. Inventory is risk. Unsold inventory is your unusable money. The more effectively you minimize your inventory, the better. And the more inventory you must stock, the more confident you need to be that it will eventually sell. Now on to Chapter 9, where we talk about how to create great Web content without spending a fortune or slaving for endless hours over your computer.


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