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Chapter 17. Shipping > Linking Shipping with Your Web Site

Linking Shipping with Your Web Site

One thing you can do to make your Web site interesting is to add all the major shipping courier links to your Web site. Federal Express, Airborne Express, UPS, DHL, and the U.S. Postal Service all have their own informative Web sites, which include package tracking features and a wealth of information about their services. Customers who place orders through the express couriers can then click on these corresponding links and head over to the Web site. Customers can track their own packages and learn more about the shipping service they chose.

If your company doesn't have a toll-free number, customers won't want to keep calling you to check on their order. Online tracking saves them the long distance call and you the extra time and effort trying to find their package. Automating customer service onto your Web site is key to keeping your operations lean and mean. When designing your Web site, you can choose to add these links to any page you desire. You might want to copy and paste these links below your price lists, or have them on the bottom of every page along with your general links. Tronix felt it would make sense to keep all the shipping information together in one special shipping page (Figure 17.1).


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