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Chapter 17. Shipping > Minimizing Your Shipping Rates

Minimizing Your Shipping Rates

Courier rates are a private affair. Once you have obtained your personal discount rates for bulk shipments, you can decide on your own scale of shipping prices that can add a small profit to your orders. However, watch for the competition, especially well-established businesses that move mass quantities and already have frighteningly low rates.

In Tronix's line of business—primarily video and computer games—competition is intense. Tronix initially chose not to make any additional money on my shipping prices and that quickly attracted customers. If a customer has to spend a lot of money on shipping, then mail order may not be worthwhile, especially if the item is easily obtainable in their neighborhood.


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