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Chapter 17. Shipping

Online means mail order, and mail order means shipping. And, being an online store, you will have customers all over the world—some in very remote places. A significant number of them will be used to the immediate gratification of the Web, and that means being able to get them your goods as soon as possible. The speed with which you can deliver their orders can be critical to your business's success.

Shipping is one of the few things that links you physically with your customers. While pricing, promotion, communication, and order processing can be done virtually, the shipped package is what your customers will hold in their hands. The same level of speed, quality, and attention to detail you put into the Web-based portion of your store also needs to be applied to the shipping side.


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