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Part IV: Selling and Shipping > Payment Acceptance and Processing

Chapter 14. Payment Acceptance and Processing

As an online store owner, the majority of your customers' orders will be paid for with credit cards, whether the customer calls with the information, faxes it, mails it to you, or enters it into your online order form. One advantage of shopping on the Web is the immediacy with which someone can have a product in her hands. Most people don't want to go through the process of getting a money order. They'd rather put the purchase on a credit card and get it over with.

Accepting credit cards improves your cash flow and reduces your costs. Without them, it can sometimes take 30, 45, or even 60 days after invoicing to receive payment from your commercial customers. By accepting credit cards, that time is reduced to two or three days. In addition to improving your cash flow, credit card acceptance eliminates the need to invoice your customers, thus reducing your administrative costs.


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