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Part III: Promoting Your Store

Part III: Promoting Your Store

Build it and they will come—assuming you promote it. Launching an online store and simply waiting for flocks of customers to arrive is a recipe for failure. Part III shows you how to find customers; how to promote your store on the Internet; where, when, and how to advertise; and how to attract the important international market.


Part III Table of Contents

Part III Promoting Your Store

 

Chapter 10 Finding Customers Online

 

Chapter 11 Promoting Your Store on the Internet

 

Chapter 12 Advertising


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