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Chapter 11. Promoting Your Store Online ... > Never Underestimate Promotion

Never Underestimate Promotion

Can you imagine where Madonna would be without the power of promotion? She'd be little Madonna Ciccone, the singer down at the corner bar. Now, thanks to constant image changes, well-timed controversies, and a knack for getting her name in the news, she's one of the most famous people on the planet. No matter what you think of her musical ability, Madonna is a marketing genius. You should hope to do as much.

No matter how great your store is, it isn't going anywhere without a little promotion. Promoting your store correctly on the Internet can bring you countless visitors without ever spending a cent. The right search engine placement or the right link could help vault you past all your competitors. However, even expert promotion won't save a lousy store from an early death.


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