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Online Malls

Not surprisingly, there are hundreds of online malls. But because online stores all exist on a shopper's computer, a mall doesn't provide the same advantage of geographic convenience that a traditional mall does. How ever, it does give a merchant a chance to be included on a mall that is home to thousands of other stores. The real use for online malls is to provide smaller merchants a common portal that can provide an attraction to their individual stores or goods. For example, a user might not be attracted to your invidual custom clothing store, but he might find you by hearing about and then visiting customclothesmall.com. Being listed with other popular or similar stores might attract customers.

Advantages of Online Malls

The major advantage of an online mall is promotion. Many stores on the Internet have stand-alone sites and also join online malls. Some malls also comprise stores that use the same store-building or -hosting services (such as Amazon.com's zShops or Yahoo Store). Although these malls might send some some traffic to your site by offering huge directories or existing Web traffic, focused malls are usually the best option. Some malls also enable merchants to cross-sell products within the mall or to share shopping carts.


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