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Links

No matter how good your site is, not everyone will find it through one of the search engines. The inherent imperfection of search engines can lead potential customers to other sites. Don't despair. Search engines aren't the only way to draw customers to your site. Another common way for people to find your site is through a link on another site. But of course, people aren't just going to link their Web sites to yours for the heck of it. You can pursue links through exchanges and other incentives.

You can get links from other sites that are likely to be visited by your customers, topic-specific link pages and directories, award sites, or announce sites. You can shoot for a handful of well-researched, high-yield links, or you can try to link from every site under the sun. While a competing store is unlikely to link to your store (would you?), it isn't unheard of.


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