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Search Engines

If you're on the Web and aren't sure where to find some information, what do you do? Go to a search engine, of course. And when you get that first list of ten hits, how often do you feeling like looking at the second ten? The following ten? Not often—and neither does anybody else. Therefore, it is of the utmost importance to be among the first ten sites listed by a particular search engine.

If you're interested in the nitty gritty of how search engines work, we strongly recommend reading Getting Hits: The Definitive Guide to Promoting Your Website by Don Sellers, published by Peachpit Press. Actually, we recommend that book for anyone with a Web site. Here, rather than get bogged down in the technicalities of how search engines work, we'll give you a little background and then get on to what really matters—how they can work for you.


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