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Part V: Maintaining and Growing Your Store > Fighting Off the Competition

Chapter 20. Fighting Off the Competition

You've done everything you can to attract customers to your store and provide them with an enjoyable shopping experience. Not only are your prices unbeatable, but you provide dedicated customer service, handle all complaints quickly and efficiently, and provide an unsurpassed selection of goods. Your Web site is attractive, easy to navigate, and a joy to visit. If they choose, customers can spend all afternoon bouncing around your site and checking out the new information before they even begin to shop. You tirelessly promote your store, you provide every shipping option known and your site always appears fresh because of your willingness to update its content and its look. You are organized and use the latest technology to maximize your efficiency. A minimal inventory minimizes your risk.

So what? Your competitors have most of the same things going for them.


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