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Learn from Others

We could fil an entire book with Web stores worth visiting, either as a customer or as a merchant in search of ideas. Even if Web stores sell different products than you or have far larger or smaller budgets, you can still learn what to do and what not to do by visiting as many store sites as possible. When you think you know all there is to know about operating a successful Web store, that's exactly when you should begin looking around for new, fresh ideas.

Online retailing continues to grow and evolve and will continue to do so for many years. To find out where it might be headed and why, move on to Chapter 4.


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