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Chapter 3. Lessons From Other Online Retailers > Eddie Bauer www.eddiebauer.com

Eddie Bauer www.eddiebauer.com

Eddie Bauer's fastest growing store is the one that resides at www.eddiebauer.com. Eddie Bauer—with traditional mail order catalogs and more than 600 retail stores in the United States, Canada, Japan, Germany, and the United Kingdom—sells sportswear and casual wear for men and women, and home furnishings.

Eddie Bauer has been online since 1996 and in 1998 launched its Virtual Dressing Room, which allows customers to select clothes and then click and drag to match shirts with shorts, sweaters with skirts, and so on. All the customer needs is a Java-compliant browser.


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