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Chapter 3. Lessons From Other Online Retailers > Fogdog Sports www.fogdog.com

Fogdog Sports www.fogdog.com

Fogdog Sports is one of the largest Web sporting goods stores, offering products such as footwear, clothing, and equipment for a wide variety of sports. Originally lauched as SportsSite.com, Fogdog says more than two million people visited its site in the first six months after its June 1998 launch. Fogdog has nearly 60,000 items in stock from manufacturers such as Adidas, Reebok, The North Face, and Nike (Nike bought a percentage of Fogdog in September 1999).

Fogdog's home page allows customers to quickly visit one of six specialty shops and shop by department, sport, and brand.


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