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Chapter 6. Launching Your Online Store > Acquiring a Merchant Account to Accept...

Acquiring a Merchant Account to Accept Credit Cards

Without a merchant account to accept credit cards, you'll only be able to accept CODs (cash on delivery) or money orders and checks paid in advance. Having no merchant account, of course, is a major disadvantage, especially since most customers would not thrill to the idea of sending money to a not-yet-established, online firm. Which boils down to this: If you can't accept credit card orders, you're almost dead in the water.

CODs are fine, but your courier will charge you an additional fee, which you'll pass on to your customer. In an age of modern-day shopping, most people purchasing mail-order goods want to whip out their credit card, make their purchase, and have it delivered to them in a timely manner, especially when they have their eye on an item but don't have the cash on hand to pay for it immediately.


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