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Chapter 6. Launching Your Online Store > Working Out of an Office

Working Out of an Office

You've got a name. You've established your corporate entity. And you've decided to move into an office. You could run a small mail-order operation directly out of your home, but there are a number of reasons not to do that. Simply put, homes are not offices. Homes are great for people who might do light, professionally oriented work, but they're terrible for people with tons of visitors or any employees. You may be restricted by zoning laws against operating an office where your home is. It's tough to deduct home-based expenses, and it's very tough for merchants and distributors to seriously deal with a home-based operation. They'll wonder how committed you are to the business if you're constantly being interrupted by a screaming baby in the background or if your daughter's boy friend keeps beeping through on call-waiting. Certainly you will want to work from home occasionally, but in most cases it's no way to permanently do business. That means moving to an office, and that opens another sizable, but manageable, can of worms.

Choosing an Office Space

Selecting an office involves common sense. You're working online, so you don't have to worry so much about location. You don't need foot traffic to sell your stuff, so you should be able to get a reasonable rent. But before you go looking, figure out exactly how much you can afford in monthly expenses and how high an office is on your list of priorities.


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