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On to Inventory

Absorb as much useful information as you can as you build your Web site. Refer to this chapter and the resources we have suggested and also study as many Web sites and stores as possible. You never know where you'll find a neat design idea or a new wrinkle to keep customers surfing back to your store.

The key to building a strong store site is balancing flair and functionality. While you want to keep your site simple, quick to load, and easy to navigate, you don't want to make it dull. The more you learn by reading and studying other sites, the easier it will be for you to find this balance.


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