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Part I: Introduction

Part I: Introduction

Before you learn how to build and manage an online store, it is important to know why you should do so. Part I answers that question and also shows you how Tronix and other Web retailers have survived and thrived. You'll also learn why people shop online and why they don't, how many are doing so now and how many are expected to do so in the future. Part I also introduces some proven Web store business models.


Part I Table of Contents

Part I Introduction

 

Chapter 1 Frequently Asked Questions

 

Chapter 2 The Story of Tronix

 

Chapter 3 A Survey of Online Retailers

 

Chapter 4 Understanding the Online Store Market Opportunity

 

Chapter 5 Web Store Business Models


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