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Part I: Introduction > Web Store Business Models

Chapter 5. Web Store Business Models

Despite the progress that the Web has already made and the momentum that e-commerce is gaining, much of the Web and the creating of online stores is still in its infancy. People often take for granted some of the truly unique opportunities the Web offers as a business medium. Before attempting to operate a store on the Web, having a solid understanding of the Web is essential to structuring a successful store business model.

This chapter covers the unique advantages of the Web before tackling specific business models for cyberstores.


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