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Part I: Introduction > The Story of Tronix

Chapter 2. The Story of Tronix

Since launching Tronix in late 1993, Joe Cataudella, a long-time video game devotee, has seen the World Wide Web—and online retailing—change dramatically as the technology has allowed for snappier graphics and more secure transactions and as consumers have grown more comfortable shopping online. Tronix has gone from a struggling start-up selling five or six games a day to an established online presence handling dozens of orders daily.

Since co-authoring the first edition of Creating Stores on the Web, Cataudella has seen business grow substantially. In addition to being profiled in numerous laudatory magazine articles, Tronix has become more adept in preparing orders in advance. Cataudella has also worked hard to automate more functions on the Tronix Web site and in the office. While the competition has increased dramatically, so has Tronix's efficiency.


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