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Chapter 13. International Sales > International Access from Your Back Yard

International Access from Your Back Yard

Owning a Web store provides you with an opportunity to sell goods on a global level. Although someone from London would probably never walk into a store like Tronix to visit its small New York office across the Atlantic, that same person might well become a regular customer on the Web. Although international sales can involve some unique issues, don't shy away from them. Selling internationally is another way to increase your customer base. The more welcome you make your international customers feel, the better the chance that they (and their friends) will become regular visitors to your store. The better you promote your store to international customers, the more will visit.

Being a truly international store will require some additional work. While you might not be able to completely translate your site for a number of languages, you should make the extra effort to gradually transform your site. There is a whole world of customers out there.


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