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Chapter 13. International Sales > International Email Tips

International Email Tips

Stay away from English slang words and complex or idiomatic expressions. Your customer in Spain is more likely to understand "Your shipment will arrive soon" than "It'll be there in a flash."

Simplify your language without talking down to your foreign customer. Domestically, you may want to sound professional by using sophisticated replies in email, but in this case, clever can mean daunting.


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