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Chapter 13. International Sales > Internationalizing Your Web Store

Internationalizing Your Web Store

When international customers visit your Web site, they should immediately feel welcome and be made aware that you export products (assuming you choose to do so). Add a noticeable line of text stating that you ship around the world. You could even add an animated GIF of a spinning globe above or below the text line. But of course there's much more to creating a truly international Web site than that.

Translation

Many high-end Web sites offer specialized versions for people in various countries. Unlike the United States, where few speak a second language with much facility, in most other countries people speak at least two languages, if not three or four. And English is the most popular second language in most countries. According to an OTEC On-line Consumers Study (March 1997), English is cited as the first consultation language by 55 percent of all European Internet users. If you sell technical products, chances are good that your customers will speak English. In this case, you might want to simply create a foreign language summary page in order to be indexed in the countries you are targeting. Assuming you aren't fluent in the desired language or languages, you can either purchase a dictionary or hire someone to translate your page. The cost is generally less than 20 cents per word.


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