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Chapter 24. Home-Brewed Store-Building > The Home-Brewed Affiliate Store

The Home-Brewed Affiliate Store

There is another form of home-brewed store-building—the affiliate store. With so many major retailers and online stores offering affiliate sales, it's entirely possible to create an online store that only works with affiliate links. With no inventory to handle and no shipping to do, you are essentially set up with a much lower cost to operate than if you did a complete online store with your own inventory and fulfillment operations. This is a great model for sites that are more content oriented and want to have a store that sells related items without actually being in the store business.

The disadvantage of this model is that many times customers want to order goods directly from the seller. You also don't earn as much on each sale and are beholden to the quality of service offered by the store with which you are working. In addition—and this is the biggest disadvantage to customers—if you're creating a store that links to multiple stores for products you recommend, customers might be forced to visit several stores. But with affiliate sales the customer often is focused on buying a single product or product type (for example, just books).


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