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Chapter 1. Frequently Asked Questions > What are some advantages and disadvanta...

What are some advantages and disadvantages to running an online store?

There are plenty of both. First the bad news:

When you run an online store, you're at the mercy of your Internet Service Provider. If the ISP goes down, you go down. Also, since it's easy for competitors to get started, this is a very competitive field. Since e-commerce is still relatively new, your pool of customers can be small, and you have to really reach out to those potential customers. Since you don't have a storefront on Main Street, people aren't going to just walk by, poke their heads in, and buy something. If you don't make yourself known to potential customers, they may never find you. And if you treat one of those customers poorly, word can spread very rapidly on Usenet.


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