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Chapter 1. Frequently Asked Questions > How much money can I make?

How much money can I make?

That depends on what you sell, how organized you are, how well you publicize your store, and so on. As with a traditional store, your future is in your hands. Some people start a small community restaurant and they're happy to remain at that level. And some become McDonald's.

The opportunity to make money on the Web is expected to grow dramatically as the public becomes more aware of its advantages and less concerned about placing credit card orders. According to a study by Boston Consulting Group, the online retailing revenue for 1999 was expected to be more than $36 billion in North America—a 145 percent increase over 1998. However, the top 50 sites accounted for almost 75 percent of the market in 1998. For more figures and analysis, see Chapter 4.


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