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Chapter 1. Frequently Asked Questions > Should I hire someone to develop my sit...

Should I hire someone to develop my site, or should I do it myself?

That depends on your knowledge, your willingness to learn, and your cash flow. If you don't know HTML, don't care to know HTML, and have enough money, you can have someone do the work for you. If you're an established retailer like L.L. Bean or Eddie Bauer looking to build a Web presence, of course you'll want to hire someone to do the work. But if you're a small startup, learning HTML will allow you to do your own site maintenance while keeping your costs low.

Designing your own site is also a creative, if grueling, process. It can be satisfying to put together your own site from scratch, much like creating a piece of art. Anyone can buy a painting and hang it in the living room. Few people can create that painting themselves.


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