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Chapter 1. Frequently Asked Questions > Can I just open my store and let the or...

Can I just open my store and let the orders roll in?

That would be nice, wouldn't it? Unfortunately you can no more do that than you could open a store on a rural road, never advertise, and stay in business for more than a couple of months. In other words, NO!

There are a number of things you should do to increase your visibility—so many in fact that we have an entire section devoted to promoting your store. Chapter 10 will show you how to find customers through Usenet, online forums, and referrals. Chapter 11 discusses promoting your store on the Internet: submitting to search engines, where to get your store listed, how to do link exchanges, how to set up leads and bounty programs, and more. Chapter 12 will show you how to advertise on a shoestring budget. And Chapter 13 focuses on international sales. These chapters will show you not only what to do, but also what not to do.


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