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Chapter 1. Frequently Asked Questions > Isn't online retailing really competiti...

Isn't online retailing really competitive? Will I be able to succeed?

Online selling is extremely competitive; so is selling cars, insurance, or anything else. As an online store owner, you must find out exactly who your competition is. Make sure you can answer the following questions.

  • How many online companies are selling similar products?

  • What are their prices and shipping options?

  • How fast are they getting their products to their customers?

  • What is the word of mouth on Usenet newsgroups about your competition?

  • How slick/functional are their Web sites?

  • Where does your competition advertise (e.g., links, major magazines)?


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